Tuesday, March 1, 2011

Random House Adopts the E-book "Agency Model"

Today, according to this Publishers Weekly article, Random House switched to the "Agency Model" for e-book sales. So what does this mean for consumers? Higher e-book prices, usually somewhere around $9.99. Consumers in general are not happy with this price point, especially while there are plenty of quality "bargain e-books" available from indie authors, some $2.99 or lower. The amazing Amanda Hocking, USA Today bestselling indie author of the Trylle Trilogy, for example, sets her own e-book prices (as other indie authors do) anywhere from $0.99 to $2.99. To date, she's sold around 900,000 copies of nine different e-books. Obviously, consumers have embraced her model. The low prices support lots of e-book sales, and readers appreciate receiving a quality read for under five bucks.

Tell me, do you think Random House made the right move here? Click here to weigh in with your comments.


  1. I know folks are more likely to "take a chance" on an unfamiliar book/author if the price is lower. I don't think I've ever paid more than $5 for an e-book. For $9.99... I want paper ;-)

  2. I agree, as an Indie author myself, I am trying to build a fan base and you can't do that at 9.99. That price is for print.

    Elizabeth Loraine, author of Royal Blood Chronicles

  3. @Elizabeth: Thanks for stopping by and commenting. Look forward to seeing you here again.

  4. Anonymous2:30 PM

    I would never spend ten bucks on a ebook