If you're an author and you find yourself wanting to respond unprofessionally to a negative review of your book, shut down your computer, walk away, and never look at that negative review again ... Today I came across an instance where an indie author received a 2-star review by a blogger and then decided to go on a tirade in the comments section of the blog (click here and scroll down a bit to see what I mean). Commenters greeted the author with criticism for acting so unprofessionally in a public forum (I should note that some of the commenters weren't professional, either). Eventually, things got really ugly when the author cursed at one of the commenters for stating the truth. This author lost respect and sales (many commenters actually said that they would not buy her book because of her response). Now her book has attracted nearly fifty 1-star reviews at Amazon.com. Some appear to be a direct result of her conduct at the blog. Ouch. What a mess. As an author, you're better off not responding!
On the other hand, you have Gary Vaynerchuk (Vay-ner-chuk), a New York Times bestselling author, social media consultant, and owner of the multi-million dollar company Wine Library. He's taken a totally different approach to negative reviews ... In most cases, he comments by offering the reviewer a refund and asking if there's anything he can do to rectify the situation. This comment thread from Amazon is a great example of how authors should respond to negative reviews...if they decide to respond at all. Gary has gained a ton of respect from his professional approach and rightfully so! If you're going to respond to bad reviews, this is how you should do it.
How do you respond to negative reviews? Join the discussion here.