So here's what you should look for in self-publishing packages -- the packages that could actually help you produce a high-quality book that people want to buy:
- The best self-publishing package will most definitely include a custom book cover design. This means no templates are used in the design. The design is unique and eye-catching.
- A great package will also include a custom interior layout. Basically, the interior will be hand-formatted, focusing on hyphenation, chapter headers, scene breaks, etc. The interior's font should also match the font(s) used on the cover design.
- Editing is an essential too! I've never seen a manuscript that doesn't require some level of editing. Even the most seasoned writers (e.g. J.K. Rowling, James Patterson, Stephen King) rely on professional editors to polish their manuscripts. The public should never see a first draft!
- Your book publishing package must have distribution as well, and not just availability on Amazon.com. Sure, Amazon is the #1 online retailer in the world, but there are thousands of other retailers and booksellers in the world. Purchase a self-publishing package that offers worldwide distribution, preferably through a legit wholesale distributor such as Ingram.
- Ongoing support needs to be provided. You should be able to pick up the phone and get through to an actual living, breathing person. And that person should understand publishing and be able to answer your questions throughout the publishing process. Make sure you don't end up working with a self-publishing company that only works through email. There aren't many things more frustrating than working with a company that hides behind generic email messages when you're simply trying to get clear answers to your questions.
- Marketing assistance ought to be included. The best self-publishing companies will at least market your book through social media and their own bookstore.
- Fair and affordable book printing prices are key. Do your research before buying a package. Try your best to understand how much you'll be paying for each copy of your book when you buy direct from the publisher.