If you've written a book, you could pay a professional publicist around $9,000 for a 3-month or 6-month national campaign that
might help gain television exposure for your self-published book... or you could spend $4,999 for a national television ad campaign that will reach approximately 500,000 viewers combined on networks such as the Oprah Winfrey Network, A&E, TLC, Fox News Channel, History Channel, Biography Channel, and more (over 30 networks available). I'd choose the latter any day!
As the president of
MindStir Media, I'm constantly thinking of ways to help my authors sell more books--e.g. providing a list of
free book marketing tools and personally mentoring MindStir authors. I preach about online visibility for authors and actively engaging in social media. Basically using the Internet to build and keep an eager fan base. And while the Internet does offer endless book marketing and advertising possibilities,
TV advertising is still one of the most effective ways to present and sell your product to the masses.
Up until recently, national TV advertising wasn't a viable option for an indie author unless you had at least $20,000 to drop on a campaign. You'd have to pay an expert to produce a high quality 60-second ad, hope that the networks approve the ad, and then you'd have just enough money remaining to buy some local TV spots--maybe. At the very end of
September 2011, MindStir Media changed everything by launching a
TV advertising service that for $4,999
includes a professional 60-second TV ad for your book as well as spots on national TV networks totaling around 500,000 viewers. News spread quickly and a couple competitors even tried to mimic the service, although for $4,999 their service reaches less viewers and it's unclear on which networks their ads appear.
MindStir's service also includes a male or female on-camera host, background music, a producer, all necessary studio time and equipment, and on-screen graphics.
Imagine hundreds of thousands of viewers nationwide seeing and learning about your book (paperback, ebook, and/or audiobook formats). Most traditionally published authors don't even experience that level of exposure! Welcome to the new Mind-Stirring world of publishing! It's a great time to be an indie author!