Friday, August 5, 2011

More Free Book Marketing Tools For Authors

At the beginning of last month, I posted the Top 5 Online Marketing Tools for Authors. Today, via (home of MindStir Media, self-publishing and book marketing company), I'd like to share several more free book marketing tools (some mentioned on this blog before, some not) proven to help authors increase book sales without spending more money:

  • LinkedIn: This professional social network can help you connect with other authors, publishing professionals, reviewers, etc. Networking is definitely a form of book marketing. There are plenty of author/publishing groups you can join on LinkedIn as well.
  • Author Central: offers this free book marketing service to all types of authors. Use Author Central to “share the most up-to-date information about yourself and your works with millions of readers.” Author Central gives you your own author page, and via that page you’re able to add your biography, photos, blog, video, tour events, Twitter. Need more info? Learn all about Author Central.
  • MailChimp: This free service enables you to store up to 2,000 email addresses from your opt-in subscribers. Reach all of your subscribers with an e-newsletter or occasional email updates. A perfect email marketing service for authors on a budget! No book marketing campaign is complete without email marketing.
  • Readers Favorite: Many authors find it challenging to obtain book reviews. Readers Favorite will review your book for free within 10-12 weeks. The review will be posted at, Barnes & Noble, and If you’d rather not wait 10-12 weeks for your review, Readers Favorite does offer an Express Review in 2 weeks for $40.
  • IndieBound: Market your book to local readers and booksellers by using IndieBound. If your book is listed at, it’s most likely listed at IndieBound. Contingency by Paula Wiseman, for example, has its own page on IndieBound. From that page readers can buy the book online from an indie bookstore, supporting local business and independent booksellers instead of large chain stores.
  • Kindle Boards: A fantastic place to engage with Kindle/e-book lovers and market the e-book version of your book for free. Check out Nook Boards as well.

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