- Hold a contest on Facebook: Use your Facebook page (not your profile) to post an offer of free copies to fans who answer a question that you posted. Let the fans know when you plan to select a winner. You'll need to contact the winners directly to obtain their addresses (or they can email you). At that time, kindly encourage them to post reviews on Amazon.com after they've read your book. Don't be pushy, but do tell them that every review helps you tremendously.
- Hold a contest on Twitter: People love free stuff on Twitter more than anywhere else, I'm convinced. I don't know why. Here's what you need to do: Devise another contest similar to your Facebook contest and post the contest and its rules on your blog. Maybe the entrants have to tweet an answer to a question you ask? After you've blogged about the contest, tweet the post's link and a very brief description of the contest. Your followers will notice the contest and hopefully start tweeting entries.
- Contact book bloggers: Search for book blog directories and directly contact book blog owners. Politely ask them to review and/or feature your book on the blog. Of course, you'll probably have to provide free review copies. That's standard... Most book bloggers will post their review on Amazon as well as their blog. If they don't automatically end up posting the review on Amazon, just ask them nicely and I bet they'll do it.
- Contact Amazon.com reviewers: Why not contact Amazon.com reviewers as well? They are listed here and most of them can be reached by email.
Have you used any of these methods? Will you? What has worked for you? I welcome your comment(s).