Friday, July 29, 2011

Self-Publishing A Book For Your Family: No Book Marketing Necessary

Some writers--maybe you included--would love to create your own book of family history for your family to read and hold. Perhaps you don't care if anyone but your family actually reads the book. You just want to ensure that your grandmother(s), grandfather(s), mother, father, aunt(s), uncle(s), every--single--family--member gets a copy. Self-publishing a book will preserve your family story... If you've been reading this blog for long, I'm sure you've noticed all the talk about book marketing, its importance. This scenario is the exception. You won't hear me say this ever again: You don't need to market your book. That's right, I said it. If you only want your family (and/or friends) to read your book, you don't need to bother with book marketing. It's a waste of your time and energy.

Wait, you didn't write your book solely for your family's enjoyment? You want the world to read it and enjoy it? Ah hah! Caught ya! How will the world know of your book if you're not aggressively involved in book marketing (I've mentioned it before--free book marketing)? You could have the cure for Cancer, but if you don't tell anyone about it, no one will know it exists. It's that simple. Same with your self-published book... You cannot self-publish your book, sit back and expect the world to know about it. Period.

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