How To Publish Books

Legendary Author Anne McCaffrey Passes Away

2011-11-22T20:58:00.000-05:00

Anne McCaffrey, one of science fiction's most popular authors, passed away yesterday from a stroke, her publisher reported today. She was 85. McCaffrey, who often referred to herself as "Annie," was widely known for her Hugo award-winning, bestselling DragonRiders of Pern series. She authored nearly 100 published books since 1967.

Severe health issues surfaced on her blog back in August where Annie's son Todd McCaffrey alerted her readers that she would have to cancel her appearance at Dragon*con. "What seemed to be indigestion last week has now turned out to be something more serious – some incident with her heart, the full details of which are still to be determined by tests," Todd reported.

Her final blog entry, "A Letter from Rick," accurately represents the overall positive effect she had on her loyal readers worldwide. Annie inspired countless writers and generously offered advice throughout her long and successful career. She will be sorely missed!

Rest in peace, Anne McCaffrey. You were one of a kind.

Writers: Kill the Self-Entitlement Monster

2011-11-18T04:58:00.000-05:00

Lately I've seen a sense of self-entitlement among aspiring authors (in online forums, etc.). Some of these would-be writers actually believe that writing a book is enough and readers should automatically flock to the book and consider it a privilege to read the material. This couldn't be further from the truth! I know plenty of you know this already, but it doesn't hurt to reiterate and share: Authors are not owed customers/readers. Even if you've written an amazing book, you can't expect thousands or millions of readers to find the book on their own. You have to work for the readership. This means you need to take part in book marketing, publicity, advertising...not passively waiting for readers to stumble across your masterpiece. Effective marketing, publicity, and advertising will create a buzz around your book and word of mouth should result in lots of sales--but expect to work thousands of hours for those results!

Kill the "Self-Entitlement Monster" now if it exists within you. If we're really honest with ourselves here, the Monster probably lives somewhere within all of us. Kill it now. Seriously. Allowing it to live will only ruin your writing career and make you look like a fool in the end.

You are owed nothing.

(Image via De kleine rode kater @ Flickr)

20 Valuable Writing Resources

2011-11-16T04:24:00.011-05:00

I recently compiled a list of writing resources, including books, videos, and articles. The books, each one available at Amazon.com, provide info on writing from bestselling authors. The articles come from popular writing/publishing blogs, while the free videos--advice from Stephen King, Anne Rice, Nicholas Sparks, Michael Connelly, and John Irving--are all available via YouTube. Now...onto the list...

Books:

On Writing by Stephen King
Plot & Structure (Techniques And Exercises For Crafting A Plot That Grips Readers From Start To Finish) by James Scott Bell
On Writing Well by William Zinsser
Writing Down the Bones: Freeing the Writer Within by Natalie Goldberg
Sometimes the Magic Works: Lessons from a Writing Life by Terry Brooks
Bird by Bird: Some Instructions on Writing and Life by Anne Lamott

Videos:

Articles:

Want more resources? Click here for the full list of over 30 writing resources!
(Image via JimK1 @ Flickr)

Self-Published Books on the Oprah Winfrey Network

2011-11-15T00:00:00.001-05:00

If you've written a book, you could pay a professional publicist around $9,000 for a 3-month or 6-month national campaign that might help gain television exposure for your self-published book... or you could spend $4,999 for a national television ad campaign that will reach approximately 500,000 viewers combined on networks such as the Oprah Winfrey Network, A&E, TLC, Fox News Channel, History Channel, Biography Channel, and more (over 30 networks available). I'd choose the latter any day!

As the president of MindStir Media, I'm constantly thinking of ways to help my authors sell more books--e.g. providing a list of free book marketing tools and personally mentoring MindStir authors. I preach about online visibility for authors and actively engaging in social media. Basically using the Internet to build and keep an eager fan base. And while the Internet does offer endless book marketing and advertising possibilities, TV advertising is still one of the most effective ways to present and sell your product to the masses. Up until recently, national TV advertising wasn't a viable option for an indie author unless you had at least $20,000 to drop on a campaign. You'd have to pay an expert to produce a high quality 60-second ad, hope that the networks approve the ad, and then you'd have just enough money remaining to buy some local TV spots--maybe. At the very end of September 2011, MindStir Media changed everything by launching a TV advertising service that for $4,999 includes a professional 60-second TV ad for your book as well as spots on national TV networks totaling around 500,000 viewers. News spread quickly and a couple competitors even tried to mimic the service, although for $4,999 their service reaches less viewers and it's unclear on which networks their ads appear. MindStir's service also includes a male or female on-camera host, background music, a producer, all necessary studio time and equipment, and on-screen graphics.

Imagine hundreds of thousands of viewers nationwide seeing and learning about your book (paperback, ebook, and/or audiobook formats). Most traditionally published authors don't even experience that level of exposure! Welcome to the new Mind-Stirring world of publishing! It's a great time to be an indie author!

(Oprah image via Story Accents)

Is Caffeine a Writer's Friend...or Enemy?

2011-11-14T03:07:00.008-05:00

Drinking caffeine seems to go hand in hand with writing, but have you ever stopped to think why? I mean, other than temporarily relieving sleepiness and increasing alertness, do writers actually notice any improvement in writing ability while consuming caffeine? I personally haven't found that caffeine enhances my writing skills in any way. I sometimes write a bit faster if I've consumed large amounts of caffeine, but there's never any noticeable difference in writing quality.

Obviously I'm not a scientist. I haven't tested caffeine on numerous writers to track their responses. I'm not sure anyone has, really--but there have been many broad, less targeted studies performed throughout the world. Some studies suggest that:

Caffeine may actually cause insomnia and daytime sleepiness. I'd dare say that many writers struggle with insomnia on some level, so it's quite alarming to think that your caffeine consumption could be making things worse!
High doses of caffeine can be toxic and impair coordination. Now this mostly applies to athletes, but writers could experience a drop in typing and organizational skills, two very important aspects of writing.
Caffeine doesn't usually improve learning or memory tasks, so don't expect to gain some sort of super brain due to caffeine consumption.
Caffeine withdrawal may be debilitating for some writers. Withdrawal symptoms seem to occur about 12-24 hours after abstinence and can include: headache, fatigue, decreased alertness, drowsiness, difficulty concentrating, irritability, flu-like symptoms, and more. I've personally experienced heart palpitations, nervousness, and headaches after drinking about 3 cups of coffee. Needless to say, I couldn't continue writing with those symptoms.

In conclusion, a cup of Joe each day shouldn't negatively impact your writing, but it probably won't enhance your writing, either. Maybe you should try getting some extra sleep before grabbing for that extra cup (or two) tomorrow! How does caffeine affect you?

(Photo by Philip Squires)

Top 5 Writing Lessons from J.K. Rowling

2011-11-12T03:40:00.003-05:00

I've been meaning to blog about J.K. Rowling for a long time now... Well, yesterday I purchased and watched Harry Potter & the Deathly Hallows, Part 2 (and yes, I had already seen it in the theaters). Definitely the best of all the Potter movies, in my opinion. But I'm not here to blog about the movie itself. No, I'm here to discuss the special features on Blu-ray, specifically "A Conversation with J.K. Rowling and Daniel Radcliffe," which revealed the answers to some big questions and also indirectly offered fantastic writing lessons. Here are my top 5:

Persist: Here's where some aspiring authors fail. They get caught up in a get-rich-quick mindset and expect overnight success. They hear stories about how the idea of a spectacled wizard boy popped up into J.K.'s mind...and then they hear about the billion dollars she's made and see her name all over the media. According to her own words, writing the complete story of Harry Potter was a 20-year process! 20 years! Maybe you're struggling with writer's block at the moment or you've developed some doubts. Please, don't give up. Persist. Don't give up after 1 year, 2 years, 3 years, 4 years, 5 years, a decade, two decades, three decades, four decades... If you love writing, write and persist. Don't expect overnight success. It's a marathon, not a race, okay?
Treat your characters as real people: "They're in your life the way real people are ... I love writing dialogue ... I miss Dumbledore the most ... He was telling me things I needed to hear sometimes ..." Notice the connection J.K. Rowling has with Dumbledore. She apparently misses hearing from him like she would a far-away friend. As a writer, you need to form a special connection with your characters. Let yourself go and allow each character to speak his/her own dialogue without interruption. Don't get in the way of your characters.
Know where the story's headed [SPOILER ALERT]: "Within the first year of writing, I wrote a sketch for what I thought the final chapter would be... I knew we were always working towards the final battle at Hogwarts. I knew that Harry would walk to his death..."
Stay true to the story and yourself: "I went where my pen took me, and bad though it may seem to some people, I never really considered my readership in that way... I wrote what I wanted to write..." Rowling didn't allow critics or readers to influence her writing.
Focus only on relevant backstories: Many writers, especially newbies, get lost in backstory. They write as though the reader needs to know everyone's backstory in excruciating detail ... Now, many of us heard through the media that Dumbledore is gay. Rowling never mentioned his sexual preference in the Potter books, but did confirm that he's gay: "The relationship he [Dumbledore] has with Grindlewald--he fell really hard for this boy... His [Dumbledore's] one great experience of love was utterly tragic. It was with someone who was dangerous and demonic [Grindlewald]...so that was my idea of Dumbledore's tragic backstory..." But why didn't she add this backstory to the books? Because it wasn't relevant to the story, she implied. I also gathered from Rowling's conversation with Radcliffe that Professor McGonagall had a somewhat tragic backstory as well, but Rowling ultimately felt that that backstory wasn't relevant to the story either.

(J.K. Rowling image via Daniel Ogren)

The Formula for Conquering Writing Distractions

2011-11-11T02:02:00.005-05:00

I'm convinced this is the Age of Distractions. If you're like most Americans, you encounter distractions every day. The technology that most of us own has created a stay-connected mentality, ensuring that we're always ready to return text messages, answer emails, respond to comments and messages, tweet and retweet, watch the next TV show on Netflix or movie on demand, etc. Understand this: I love staying connected and enjoying the benefits of technology. Really, I do. I'm a huge technology and social media advocate and I LOVE how the Internet has made lives easier and free book marketing accessible to writers everywhere...but all of this can also become an huge distraction for writers....

Surely, there has to be some formula for conquering writing distractions, right?

Try this: As a writer, have you ever logged the amount of time you spend on the Internet (including social media, browsing, chatting, whatever); watching TV and movies; texting; emailing, etc.? Go ahead and give it a try, even if just for a day or week. I bet the results would shock you...and perhaps motivate you... For example, say you're like most Americans and you watch TV for about 4 hours per day and tool around the Internet for 1.85 hours per day as well. That's 40+ hours per week, 2,080+ hours per year, or 86+ days per year--and we didn't even count texting, movies, or your misc distractions (I bet many exist)! I'm not encouraging you to remove all distractions from your life. Some distractions are necessary and balancing.You'd live a sad life if all you did was work. But how about cutting those distractions in half? How much writing could you accomplish with an extra 1,040+ hours per year?!

This post is just as much for me as it is you... I'm working on this. Will you?

(Image via Flickr)

Defining Success

2011-10-27T23:32:00.007-04:00

I communicate with authors every day, and I've found that one of the most popular topics is success. Of course every author wants to be successful, but since success is so incredibly subjective it's crucial for an author to define success. For Author A, success might mean selling 1,000 copies. Author B might focus more on touching lives. And maybe Author C considers the act of publishing a success and anything beyond that is gravy. Perhaps Author D is a bit of all of the above. That's why I constantly ask authors for their definition of success. I believe it's important for the author to have a clear goal in mind so the author can strive to meet his/her definition of success and recognize "success" when it arrives. I believe it's the same with life, really...

Do you have a clear definition of success in your mind? Let me know...

MindStir Media Launches SelfPublishForLess.com

2011-10-27T20:47:00.000-04:00

SelfPublishForLess.com, an imprint of MindStir Media, provides paperback-only self-publishing and distribution ... for less. There's one simple offering, an inexpensive package that includes all the basics: Template book cover (choose from a catalog of pre-designed themes & (optional) submit your own front cover image); ISBN; barcode; unlimited online availability through Amazon.com, Barnes & Noble, Books-A-Million, and numerous international sites; fast printing; complimentary copy; quarterly royalties; book discount program; and more.

MindStir Media, the parent imprint that I originally founded, will continue to serve authors who want a custom publishing experience in multiple formats (e.g. paperback, e-book, and audiobook) as well as marketing, mentoring, and professional editing services. MindStir also offers royalties up to 100% and a full array of author services such as ghostwriting, author website design, virtual book tours, press release development and distribution, and national television advertising.

Publish In Hardcover?

2011-10-17T23:53:00.001-04:00

I know lots of authors are in love with the hardcover format. For them that love affair needs to end. It certainly is a neat feeling to see your book in hardcover, but most avid readers are unwilling to pay hardcover prices nowadays. Self-publishing authors need to keep that in mind! Why will readers pay $24.95 for hardcover when they can buy a paperback for less than $15 and eBook for less than $10 (sometimes less than $5)?

I've always said that it's wise to publish in multiple formats (you've probably heard me say it). I believe the most important formats are paperback, eBook, and downloaded audiobook. Why?

Paperback: The majority of readers still prefer physical books over digital. Offering the paperback format caters to printed book lovers while keeping the price affordable. Without this format, you will miss out on sales!
eBook: We've all heard and read about eBooks, their impact on the publishing and book selling world... Major publishers are either scared out of their minds or embracing the new digital technology (or both) and physical bookstores are going out of business as book buying becomes less expensive and more convenient... Last time I checked, eBooks account for somewhere around 20% (probably less, but all reports I've seen differ) of the US book market. You don't want to ignore this part of the market!
Downloaded audiobook: This format is popular among commuters. Folks driving to work enjoy listening to a good book (and it's much safer than trying to read and drive!). And don't forget people who love to listen to books while exercising.... Audible.com was one of the biggest things to happen to audiobooks. If you decide to publish in this format, make sure your audiobook ends up on Audible.com!

Don't get me wrong, though... Hardcover still controls part of the market (I just don't consider it as important as the other formats). If you insist on publishing in hardcover--and it'd better be along with the other formats--use the hardcover format as a "special edition," in which you include exclusive goodies like deleted scenes or back stories, maps, character images, a link/code to redeem something at your website, etc. Basically help readers justify spending the extra money on your hardcover.

(Hardcover image via Horia Varlan)

MindStir Media Helps Authors Advertise Books on National TV

2011-09-28T20:52:00.001-04:00

MindStir Media has kept me very busy working on exciting new projects, including this one that allows authors to advertise their books on national television and reach around 500,000 viewers! Yes, the service is available for self-published titles (ebook, paperback, hardcover, and audiobook)! Please share this with your author friends! : )

An ATM for Books: Espresso Book Machine

2011-09-02T12:42:00.003-04:00

Many of you have probably heard of DVD ATM machines such as Redbox, but have you ever heard of an ATM for print books? Introducing the Espresso Book Machine... The EBM uses "digital files to produce physical books, and by matching supply to demand at point of need, the Espresso Book Machine® (EBM) enables retailers and libraries to sell (or lend) more titles without the extra inventory, eliminates supply-chain costs, and opens up a new market for retail self publishing. With the push of a button, the technology prints, binds, and trims a bookstore-quality, perfect-bound paperback book, in any language, with a full-color cover, in minutes while the customer waits."

Will this change the publishing industry? Will we see more of these EBMs popping up around the world? As of now, there are less than 50 of these units worldwide. Feel free to comment by clicking here.

Watch this video. If you're an email subscriber, click this link to view the video: http://youtu.be/ZDe_Jy4HnMY. Enjoy!

MindStir Media Author Paula Wiseman's Contingency Wins Award

2011-08-30T23:11:00.000-04:00

MindStir Media author Paula Wiseman -- Congrats! Paula's debut novel Contingency: Book One: Covenant of Trust Series just captured the 2011 Readers Favorite Gold Award in Christian Fiction.

Author, Where's Your Email Address?

2011-08-30T22:36:00.003-04:00

So you have a website for your author brand... Your book covers are visible. You've got the social media icons proudly displayed. You even have ordering information, plus links to Amazon.com, Barnes & Noble, etc. Good job! But what about your e-mail address? Is it there, too? It should be!

I'm amazed at the amount of author sites that don't list an e-mail address. I understand why some big brand name authors don't list an e-mail (they'd be deluged with mail), but come on--if you're an independent author or mid-list author, you need to have your e-mail address somewhere on the website, preferably within a CONTACT section. Believe it or not, plenty of readers enjoy e-mailing authors instead of/in addition to interacting via blog and Facebook comments and tweets.

Remember, your "author brand" needs to be accessible. That's good customer service. Your author brand, like any brand, must practice good customer service or ... out of business you shall go!

List. Your. E-mail. Address. Period.

MindStir Media Will Provide eBook Publishing Packages

2011-08-23T02:34:00.001-04:00

I'm sure you're aware that eBook publishing has become extremely popular lately. Most of you have probably heard numerous author success stories surrounding eBooks... As the CEO & President of MindStir Media, I continue to hear from writers who want to publish their work solely in the eBook format. These writers generally stay away from do-it-yourself (DIY) self-publishing because they would rather spend their time writing and marketing books than studying and learning formatting, design, distribution, etc. That's when a self-publishing services company--MindStir Media, for instance--comes in handy.

When writers like the ones mentioned above contact me, I try to steer them toward publishing in multiple formats. I believe readers want choices. To publish in only one format (I've "preached" this before) will limit sales most of the time. However, these authors--hearing the success stories of Amanda Hocking, etc.--usually have their hearts set on eBook-only publishing... My official response as of this moment: Well, if you insist. Soon I'll make it easy for you....

Forthcoming eBook Publishing Packages from MindStir Media will include:

Custom cover design (no templates used)
Expert eBook design/conversion
eBook distribution
Readability on the Amazon Kindle, B&N Nook, Apple iPad, iPod Touch, iPhone, BlackBerry, Android, PC, and Mac.
MindStir Media bookstore inclusion
Advertising/marketing
And more

Details will be posted at the MindStir Media official Web site very soon. If you're on Twitter (@mindstirmedia) or Facebook, you might want to follow/like MindStir Media, as the launch of these eBook Publishing Packages will be announced on FB and Twitter as well.

MindStir Media Celebrates Award Finalist

2011-08-18T18:17:00.000-04:00

Hey, folks...just want to share this exciting piece of news from a press release distributed today:

FOR IMMEDIATE RELEASE

HAMPTON, NH - Aug 18, 2011 - Paula Wiseman's Contingency (MindStir Media; ISBN 9780981964829), which has spent time on Amazon.com Christian Fiction bestseller lists (paperback and Kindle), can now add "2011 Readers Favorite Award Finalist in Christian - General Fiction" to its impressive list of achievements, including two National Indie Excellence Awards in May 2011.

To view Contingency's placement--and the full list of finalists--visit the Readers Favorite Web site: http://readersfavorite.com/2011-award-contest-winners.htm. Winners will be announced September 1, 2011.

Author bio:

After working several years as research chemist, Paula Wiseman was blessed with the opportunity to stay home with her children and follow the writer’s path. Contingency: Book One: Covenant of Trust Series, her debut novel, frequents Amazon.com bestseller lists. Indemnity Book Two: Covenant of Trust Series, which has also landed on bestseller lists, is her second novel. Official Web site and blog: http://www.paulawiseman.com.

About MindStir Media:

MindStir Media provides unique Mind-Stirring Publishing Solutions that help authors successfully self-publish, distribute, and market books. J.J. Hebert, bestselling author of Unconventional and founder of MindStir Media, works closely with MindStir authors in order to supply unparalleled self-publishing mentoring and one-on-one support. MindStir focuses on paperback book, e-book, and downloadable unabridged audiobook formats. Authors retain all rights and receive royalties up to 100%. Web site: http://www.mindstirmedia.com.

MindStir Media Launches Tumblr Blog

2011-08-16T03:54:00.001-04:00

MindStir Media, custom self-publishing company, just launched a new Tumblr blog, which will feature MindStir Media news, book release information, author posts, and self-publishing & book marketing tips. Please follow the blog and/or bookmark it.

Release A Free Podcast Novel With Podiobooks.com

2011-08-12T14:45:00.003-04:00

Ever hear of a "podcast novel"? It's basically an audiobook and podcast combined. Also known as a "Podiobook," it's usually read and recorded by the author and then released to the public as serialized audio downloads (each "episode" represents a certain number of chapters). The concept is about 6 years old, I believe. Evo Terra, Chris Miller, and Tee Morris -- co-founders of Podiobooks.com -- created a Web site where (mainly science fiction) authors can share free podiobooks with the site's 81,000+ members.

Back in 2009, TIME even published an article entitled "Podcasting Your Novel: Publishing's Next Wave?" in which they mentioned Podiobooks.com and some of the site's hugely successful authors, including Scott Sigler and J.C. Hutchins. Sigler is now a NY Times bestselling author with Crown Publishing. Hutchins is with St. Martin's Griffin. Both authors attribute much of their success to their free Podiobooks and the thousands of fans who downloaded them. Building a fan base is one of the toughest parts of being an indie author, but Podiobooks.com makes is pretty easy to grow an author brand. I even released a free Podiobook version of Unconventional. It's a Christian novel, so the audience on Podiobooks.com was limited (compared to the science fiction titles), but the Podiobook still attracted thousands of downloads (and appeared on the Podiobooks.com charts), helping me create a fan base. Unconventional has been the #1 Inspirational Book in the Kindle Store (it peaked at #102 overall in the Kindle Store) numerous times and the paperback has landed on several Amazon.com bestseller lists as well. I owe a great deal of this success to Podiobooks.com for helping me form a fan base early on. Mark Jeffrey's Max Quick: The Pocket and the Pendant first reached an audience as a free Podiobook which was downloaded over 2.4 million times. HarperCollins noticed the success and decided to sign Jeffrey. Max Quick is now available in bookstores nationwide, thanks to the deal with HC.

So why not consider releasing a free Podiobook version of your book? I know the word "free" scares some authors, but the concept works. Just ask any of the authors mentioned above.

Kindlegraph Helps Authors Digitally Autograph Kindle eBooks

2011-08-10T23:11:00.002-04:00

Kindlegraph, created by software developer and entrepreneur Evan Jacobs, is quickly becoming the place for readers to obtain inscriptions and digital autographs from their favorite authors. As of now, Kindlegraph is just shy of 1,000 authors and 5,000 books, according to the official @kindlegraph Twitter. Speaking of Twitter, it seems to be exploding with tweets regarding Kindlegraph. Twitterers all over have a lot to say about this innovative idea of digital inscriptions and autographs.

Kindlegraph is expected to continue to grow at a rapid rate, especially since "it took two months to get the first 2000 [books] and one week for the next 2000." If they remain at this pace, 2,000 eBooks added to Kindlegraph each week, they'll have around 45,000 books listed by January 2012. That's some huge growth!

Paula Wiseman, Amazon.com bestselling author of Contingency and Indemnity (published by MindStir Media), didn't waste any time getting on board. Both her books are listed on Kindlegraph.

How exactly does Kindlegraph work? Evan Jacobs created an easy to understand video right here. It's free to sign up at Kindlegraph.com and you sign in with your Twitter account.

So what do you think? If you're an author, will you sign up? If you're an eBook lover, will you start requesting digital inscriptions and autographs? I welcome your comments.

What Are People Saying About You?

2011-08-08T05:49:00.002-04:00

As your author brand continues to grow, more articles, blog posts, etc. will appear on the Internet. This is great but can become a bit overwhelming... How in the world will you keep track of it all? Two words: Google Alerts. Google Alerts will email you every time your name is mentioned on the Internet. This will allow you to closely monitor what people are saying about you.

How To Get Book Reviews On Amazon

2011-08-07T05:27:00.008-04:00

Many self-published authors will tell you that one of the most difficult aspects of self-publishing is trying to get their book reviewed. If you pay close attention, you'll notice that the average self-published book has fewer than 5 customer reviews on Amazon.com. That doesn't need to be the case with your book! I've mentioned giveaways via Goodreads and LibraryThing, using those tools to get your book reviewed, but here are some other proven methods to get your book reviewed on Amazon.com and stand out among the crowd:

Hold a contest on Facebook: Use your Facebook page (not your profile) to post an offer of free copies to fans who answer a question that you posted. Let the fans know when you plan to select a winner. You'll need to contact the winners directly to obtain their addresses (or they can email you). At that time, kindly encourage them to post reviews on Amazon.com after they've read your book. Don't be pushy, but do tell them that every review helps you tremendously.
Hold a contest on Twitter: People love free stuff on Twitter more than anywhere else, I'm convinced. I don't know why. Here's what you need to do: Devise another contest similar to your Facebook contest and post the contest and its rules on your blog. Maybe the entrants have to tweet an answer to a question you ask? After you've blogged about the contest, tweet the post's link and a very brief description of the contest. Your followers will notice the contest and hopefully start tweeting entries.
Contact book bloggers: Search for book blog directories and directly contact book blog owners. Politely ask them to review and/or feature your book on the blog. Of course, you'll probably have to provide free review copies. That's standard... Most book bloggers will post their review on Amazon as well as their blog. If they don't automatically end up posting the review on Amazon, just ask them nicely and I bet they'll do it.
Contact Amazon.com reviewers: Why not contact Amazon.com reviewers as well? They are listed here and most of them can be reached by email.

Have you used any of these methods? Will you? What has worked for you? I welcome your comment(s).

Good luck!

More Free Book Marketing Tools For Authors

2011-08-05T02:55:00.001-04:00

At the beginning of last month, I posted the Top 5 Online Marketing Tools for Authors. Today, via MindStirMedia.com (home of MindStir Media, self-publishing and book marketing company), I'd like to share several more free book marketing tools (some mentioned on this blog before, some not) proven to help authors increase book sales without spending more money:

LinkedIn: This professional social network can help you connect with other authors, publishing professionals, reviewers, etc. Networking is definitely a form of book marketing. There are plenty of author/publishing groups you can join on LinkedIn as well.
Author Central: Amazon.com offers this free book marketing service to all types of authors. Use Author Central to “share the most up-to-date information about yourself and your works with millions of readers.” Author Central gives you your own author page, and via that page you’re able to add your biography, photos, blog, video, tour events, Twitter. Need more info? Learn all about Author Central.
MailChimp: This free service enables you to store up to 2,000 email addresses from your opt-in subscribers. Reach all of your subscribers with an e-newsletter or occasional email updates. A perfect email marketing service for authors on a budget! No book marketing campaign is complete without email marketing.
Readers Favorite: Many authors find it challenging to obtain book reviews. Readers Favorite will review your book for free within 10-12 weeks. The review will be posted at Amazon.com, Barnes & Noble, and ReadersFavorite.com. If you’d rather not wait 10-12 weeks for your review, Readers Favorite does offer an Express Review in 2 weeks for $40.
IndieBound: Market your book to local readers and booksellers by using IndieBound. If your book is listed at Amazon.com, it’s most likely listed at IndieBound. Contingency by Paula Wiseman, for example, has its own page on IndieBound. From that page readers can buy the book online from an indie bookstore, supporting local business and independent booksellers instead of large chain stores.
Kindle Boards: A fantastic place to engage with Kindle/e-book lovers and market the e-book version of your book for free. Check out Nook Boards as well.

Self-Publishing A Book For Your Family: No Book Marketing Necessary

2011-07-29T22:53:00.003-04:00

Some writers--maybe you included--would love to create your own book of family history for your family to read and hold. Perhaps you don't care if anyone but your family actually reads the book. You just want to ensure that your grandmother(s), grandfather(s), mother, father, aunt(s), uncle(s), every--single--family--member gets a copy. Self-publishing a book will preserve your family story... If you've been reading this blog for long, I'm sure you've noticed all the talk about book marketing, its importance. This scenario is the exception. You won't hear me say this ever again: You don't need to market your book. That's right, I said it. If you only want your family (and/or friends) to read your book, you don't need to bother with book marketing. It's a waste of your time and energy.

Wait, you didn't write your book solely for your family's enjoyment? You want the world to read it and enjoy it? Ah hah! Caught ya! How will the world know of your book if you're not aggressively involved in book marketing (I've mentioned it before--free book marketing)? You could have the cure for Cancer, but if you don't tell anyone about it, no one will know it exists. It's that simple. Same with your self-published book... You cannot self-publish your book, sit back and expect the world to know about it. Period.

Google Plus

2011-07-22T02:27:00.001-04:00

I'm finally on Google+. Here's a shortened link to my profile: http://gplus.to/jjhebert. I see Google+ as sort of a Facebook/Twitter combo. Instead of the "like" on Facebook, you have the +1 on Google+. Google+ and Twitter both have a "follow" option. Facebook has friends and lists and Google+ has "friends" as a circle and other default circles--with the option to create custom circles. Confused yet? There's the friends, family, acquaintances, and following circles. The idea here is separation and privacy. Each category has its own circle. You can choose to which circle you'll share information and posts. Each circle acts as a list too. Each user has his/her own profile, kind of like the Facebook wall, only no one seems to be able to post on a person's profile unless commenting or +1-ing something.

How does this post relate to self-publishing and book marketing and the overall topic of this blog ... how to publish books? Google+ matters because it's a new form of free online book marketing, and self-publishing a book should always include lots of social media for book marketing. Technically Google+ is a new "social network," but for you, Mr. or Miss Author, it's a way to put your book in front of some new faces. Go sign up at http://plus.google.com or I can send you a Google+ invite if you're unable to get in. It might be in invite-only stage right now (still). Not sure. Comment with your email if you want in.

On a side note, MindStir Media's website was recently updated with the +1 button for sharing purposes. I believe it's important to give folks sharing options. Some instructions if you want to add the button to your website: http://www.google.com/webmasters/+1/button/.

Why Self-Publish?

2011-07-21T22:32:00.001-04:00

Aspiring authors email me all the time, and one of the most common questions is why self-publish (in addition to how do I self-publish?)? My answer has been placed on the MindStir Media website and I plan to direct folks to it in the future. Thought you might want to take a look:

Why Self-Publish?

Speed

Self-publishing will allow you to publish quickly, usually within 90 days. Average turnaround time for publishing with a traditional publishing company is around 1-2 years.

Profit

Traditional publishing offers royalty rates somewhere around 10%. Self-publish with MindStir Media and you’ll earn royalties up to 100%.

Control

You keep all rights to your book. You wrote your manuscript and you’re financially investing in your work, so it only makes sense that you retain all rights! Since you own your material, you also control your book design, content, and much more.

Prove Marketability

Many writers choose to self-publish to prove that there’s a market for their books. Literary agents and major publishing houses may be more willing to publish a title after it has sold well as a self-published book.

Legacy

Your self-published book will be a long-lasting part of you that future generations can treasure.

How To Publish Books: www.howtopublishbooks.info

2011-07-21T22:08:00.001-04:00

I acquired www.howtopublishbooks.info the other day and assigned it to this blog for $10. So, you can access the blog via that URL from now on. Since the phrase how to publish books receives about 74,000 global monthly searches on Google, I figured buying the domain (e.g. .com, .net, .org, .info, .biz, .us) could only help with SEO (i.e. Search Engine Optimization). Plus, the domain matches this blog's content quite well. If you don't know what Search Engine Optimization is and you're an author with a Web site, it's time for you to do some research... I suggest you buy and read this book. Understanding and implementing SEO tactics can convert into many book sales! Studying it is worth your time, trust me.

Top 5 Online Marketing Tools For Authors

2011-07-09T21:38:00.006-04:00

Many authors ask me: When and how should I start promoting my book? The first part of the answer ("when") is yesterday. As with any product--and yes, a book is a product!--it's unwise to start promoting/marketing after the product releases. Here's the second part of the answer ("how"): Prior to publication, I'd say about 3-6 months before the release date (maybe even a year if you're really serious), you should already be actively utilizing these TOP 5 Online Marketing Tools For Authors (notice how I said "should." There are exceptions to every rule, of course, and some authors can certainly find success even if they begin promoting/marketing after the release, although it'll be more difficult):

Author website/blog - I remember launching my website/blog back in 2007, two years before the release of my bestselling novel Unconventional. This gave me plenty of time to get acquainted with my site and learn the ins and outs. Ultimately, you want to use all of your other online tools to drive traffic to your site/blog.
Facebook - Read this post--Facebook For Authors by Cindy Ratzlaff--to understand the personal profile, the fan page, and the benefits of using the leading social network as an author. Over 600 million people use Facebook nowadays, so it's not a tool you can ignore! Facebook ads are also highly effective for recruiting fans/selling your titles. FB ads allow you to target just about anyone based on interests, age, gender, location, etc.
Goodreads.com - I'm a huge advocate for this, the #1 social networking site for book lovers. This site, from an author's perspective, is all about targeted marketing and networking. You can network with tons of fans from your genre; include your book in Goodreads' giveaway program (which they promote to their members for you!); customize your author profile after signing up for the free Goodreads Author Program; launch a targeted ad campaign with self-serve advertising; and more!
LibraryThing - Much like Goodreads, you can run a giveaway on LibraryThing.com (LT), but I feel the LT giveaway program is superior. Here's why: You can give away e-book downloads, which cost you absolutely nothing but help you gain readers and reviews.
Twitter - Technically a microblogging site, Twitter limits each post (i.e. tweet) to 140 characters, thus encouraging short bursts of info. This is an ideal place to quickly network and form relationships with other like-minded individuals, help them and they'll help you (through "retweets," etc.), share the behind the scenes moments of your life (not so "behind the scenes" anymore), spread some of your links, etc. Amazingly, you can do all of this on the go. Just install a Twitter app on your cell phone. Twitter does offer a Twitter 101 "course" at their site. Check it out if you're trying to figure out how to get started.

Remember, you're only going to find success in publishing if you self-promote like all the other successful, entrepreneurial self-published authors out there. You can't expect the book to sell itself. That won't happen.

When Will E-Books REALLY Take Over?

2011-06-13T20:37:00.001-04:00

There's been a lot of talk about Amazon's announcement that Kindle e-books are outselling paper books at their Web site. Many uninformed folks have taken Amazon's claim and started spreading a loud rumor that E-BOOKS HAVE TAKEN OVER PUBLISHING.

They haven't.

E-books in general account for around $69M of the market, while adult paperback and adult hardcover combine for about $212.5M, according to the Association of American Publishers (AAP). March 2011 sales figures showed that print books as a whole equal somewhere around $338M while e-books (as mentioned previously) are at $69M.

When will e-books really take over?

There are a lot of guesses, of course, but no one knows for sure. If the transition from print to e-books compares at all to CDs and MP3s in the music industry, it could be only a couple years until e-books really take over. On March 2, 1983, CD players and discs were released in the US and other markets. Audio Highway released the first MP3 player in 1997. Certain studies show that digital music will finally overtake CDs by 2012, which means consumers will have taken roughly 15 years since the introduction of the first MP3 player to "switch over" to digital music.

The first e-reader, the Rocketbook, released in 1998.

Is 2013 the magic date for the e-book takeover, then? I don't think so, but it's fun to create an educated guess, isn't it? When do you think e-books will rule the world?

On a side note, I don't believe paper books will ever disappear. People are too attached to that format to let it go entirely. I think e-books and paper books will coexist for many, many years to come! Both are incredibly important to the publishing world.

Twitter Tips

2011-06-11T22:57:00.002-04:00

Having a great, relaxing weekend but wanted to stop by and share a post ... 5 Twitter Tips For Authors And Publishers by Cindy Ratzlaff. Some good food for thought for every tweeting author ... Click here to read.

Reminder: Twitter Kindle contest from MindStir Media: Win a Kindle Wi-Fi, along with some bestselling paperbacks, and a valuable coupon. Get the details here and please spread the word.

Exceptional Customer Service from Authors

2011-06-10T01:47:00.000-04:00

Whether you want to believe it or not, writing is a business. It's lots of fun but you should remember in the back of your mind that you need to make a profit in order to stay in business. What do all successful businesses have in common? Exceptional customer service. Great customer service creates happy and loyal customers. Make them happy and they'll keep coming back for more of your books. These sales generate profits. Treat your customers badly and you'll ultimately go out of business.

Here are some ways to provide quality customer service as an author:

Use social media, e.g. Facebook and Twitter, to communicate with current and potential customers. Be polite, always. The key word there is "communicate." Don't talk to them; talk with them.
Take Gary Vaynerchuk's approach and respond to negative reviews (on Amazon.com, for example) with an apology and offer to refund. I know this may sound crazy, but you'd be surprised how much respect you will earn. Read this.
Throw in a bookmark or some complimentary item with every book sold at your website. Sign the book, obviously, and also the bookmark. Include a short note with your email address. Sign the note as well. Ask the customer to get in touch with you after they're done reading. Let them know you'd love to hear from them. When they email you, make sure to respond. This type of personal customer service will gain you many repeat customers!

Any other ideas?

Get A Free Kindle Wi-Fi

2011-06-10T01:16:00.000-04:00

I've mentioned the Kindle here on my blog several times and wanted to let you know that you can win a Kindle Wi-Fi, along with some bestselling paperbacks, and a valuable coupon. Get the details here and please spread the word.

Promote Your Book & Track Sales with Amazon's Author Central

2011-05-24T18:06:00.000-04:00

It was a nice day here in NH but now I'm getting blasted with a nasty thunder and lightning storm, so I'm going to make this short and sweet (I don't want to risk my computer getting fried): If you're an author and your book is listed at Amazon.com, you can use Amazon's Author Central to update your biography, add publicity photos, video, a blog, and events to your Author Page. Author Central is very user-friendly. If you use any form of social media, you'll have no problem with Author Central, which also allows you to track your book sales! Click here to sign up for a free account with Author Central.

Authors, it's important to understand that the sales tracking system within Author Central isn't always completely up to date and lacks sales figures from libraries, Ingram, Walmart, used books, pre-orders, and more. Kindle and other eBook sales data is not included either. The Bestsellers Rank History chart is really neat, though...showing you a complete history of your book ranking at Amazon.

Support Independent Booksellers and Authors By Using INDIEBOUND

2011-05-10T16:58:00.002-04:00

Most books (MindStir Media titles included) listed on Amazon.com, BN.com, etc. are also automatically listed within IndieBound's database and linked to indie bookstores' websites, making it easy for book connoisseurs to buy books from independent booksellers instead of the corporate giants. Each book listing has its own page. Indemnity by Paula Wiseman (the listing is still "processing"), for example, has green and blue buttons directly next to the book cover. They're pretty self-explanatory, but my favorite button is BUY ONLINE FROM AN INDIE BOOKSTORE. Click that button and you're brought to a screen that requests your zip code. Enter the code, hit GO, and you'll see a host of indie bookstores where the book is being sold. Select your favorite local bookstore and BAM...there's the book, ready for checkout at Jabberwocky Bookshop in Newburyport, MA. If you're an author, give this a try with your book(s).

I encourage you to join the IndieBound community. It's free and easy to sign up. IndieBound also offers an option to become an affiliate (I'm not one, but I think I'll sign up shorty). Looks like a valuable program which could be great for indie authors and publishers!

MindStir Media - Self-publishing With A Personal Touch

2011-05-03T17:18:00.001-04:00

Nowadays, indie authors are able to bypass traditional gatekeepers of the publishing industry and self-publish, presenting their books to readers much faster than ever before. This can be extremely liberating and rewarding for authors if done correctly and with the right self-publishing company.

Many leading self-publishing companies are so large that authors quickly get lost in the crowd, and what should be a liberating and rewarding experience instead becomes frustrating. These large self-publishing companies are notorious for poor customer service, rushed services, and erroneous or missing royalty payments. Don't get stuck with these corporate self-publishing giants. There are many other options for indie authors... One option is Mindstir Media.

Mindstir Media, the self-publishing and book marketing company I own, specializes in paperback, e-book, and audiobook publishing and distribution. Authors retain all rights and receive royalties up to 100%. Royalties are always paid on time...accurately. Publishing starts at $199 with the Design It Package, which allows an author to design his/her own book, self-publish, and distribute in the United States via Amazon.com, Barnes&Noble.com, BooksAMillion.com, and many more online retailers. The author's book is even distributed through Ingram and Baker & Taylor.

For serious authors with larger budgets, Mindstir offers premium packages which include design, editorial, global distribution, and marketing services. It's very important for an author to have the most professional product possible, meaning the cover should be eye-catching and comparable to covers designed by major publishers, and the editing must be done professionally. Mindstir's designs are extremely eye-catching and its editors have freelanced for Simon & Schuster, Princeton University Press, Barbour Publishing, and other well-known "major" publishing houses.

Regardless of the Mindstir publishing option an author chooses, the author will enjoy unparalleled personal customer service. Never will a Mindstir author be tossed from one rep to another. Each author deals with one contact for all publishing support needs, and for many Mindstir authors, J. J. Hebert (me), bestselling author and president of Mindstir Media, is the primary contact person. How many other self-publishing companies offer mentoring and customer service from a bestselling author? Only one: Mindstir Media.

Mindstir Media is also the only self-publishing company providing unabridged audiobook publishing and distribution. The audiobook format is unfortunately a mostly forgotten format in self-publishing today despite the audiobook's recent increase in popularity.

Finally, Mindstir supplies authors with several very valuable a la carte services such as a Convenience Book Tour, website design, book signing kit, press release creation and distribution, and more.

For more information about Mindstir Media, please visit www.mindstirmedia.com or call 800-767-0531 to speak to a live person.

MindStir Media Author Enjoys Bestselling Success

2011-05-02T02:12:00.003-04:00

Wanted to share a brief but exciting press release which was just distributed:

On April 25, Christian Fiction author Paula Wiseman's Contingency (ISBN 978-0981964829) and Indemnity (ISBN 978-0981964836) landed on Amazon.com Christian Fiction bestseller lists. Both books, part of the Covenant of Trust Series, center on infidelity and marriage restoration and are available at Amazon.com, Barnes&Noble.com, and other fine booksellers.

About the author:

Paula Wiseman is the author of Contingency and Indemnity. She currently resides in Illinois with her husband and children. Visit her website: www.paulawiseman.com.

About MindStir Media:

MindStir Media, a self-publishing and book marketing company, supplies authors with Mind-Stirring Publishing Solutions to help them successfully self-publish and distribute books. MindStir specializes in paperback, eBook, and downloadable audiobook formats. Authors retain all rights and receive royalties up to 100%. Visit MindStir's website: www.mindstirmedia.com.

Facebook Security

2011-04-22T13:32:00.001-04:00

I thought I was all secure on Facebook. I never give out my password and I'm usually careful what I click, but it appears that I was the victim of identity fraud on Facebook recently. I woke up this morning to see odd and offensive messages with photos in my Facebook account from a person that recently friended me. Now I don't know if that person's account was hijacked too or what, but when I went to block the person, it looked like she had already been blocked (or maybe she lost her account?). It also looked like words were exchanged via messaging, leaving me to wonder how long my account was hijacked and whether someone has been sending malicious messages to my real friends on Facebook. This is a sad day in cyberspace for me.

My point is that this craziness can happen to anyone, no matter how safe you think you might be. I've changed my password and adjusted my privacy settings to ensure that I browse Facebook with https which is supposed to be more secure than http. I've also decided that I will no longer accept friend requests from people I don't know. I'm sorry everyone has to suffer for this, but I just can't risk it.

The photo tag virus, chat virus, and others are getting out of hand. Have you noticed lots of photo tagging among your friends lately? Photos that do not relate to your friends? DO NOT click on them. Have friends been sending you odd messages on chat with suspicious links? Shut down chat and contact your friend immediately about the issue. Check out this article from Yahoo! regarding Facebook chat being hijacked. Scary thing is, once someone has hijacked your account, they can use it to do whatever they please.

Here's some security info directly from Facebook Security that I'd like to share with you: Helpful tips here and some common threats mentioned here. Be careful, and good luck!

Promote Your Book with LibraryThing.com

2011-04-18T18:27:00.000-04:00

Been discussing self-promotion on the blog and realized that I hadn't mentioned anything about LibraryThing, a social network for book lovers (much like Goodreads) which has around 1.2 million subscribers vs. around 5 million subscribers at Goodreads.com (love the customizable author profiles there). I've played around with LibraryThing (i.e. "LT") in the past but only recently signed up for an actual J.J. Hebert member profile, followed by my author page. Simply visit http://www.librarything.com and sign up for an account. Then, if you're an author, search the site for your book(s) and click on your name. That click should bring you to your unclaimed author page. Look at the right sidebar--click "Is this you?" to claim your author page. Once you've done all of that, take advantage of LT's amazing giveaway feature...one of the reasons I finally decided to register as J.J. Hebert...

LT, unlike Goodreads, allows authors to post eBook member giveaways. In other words, as an author you can offer your eBook to readers in exchange for reviews! You can provide as many free copies (i.e. "downloads") to the LT community as you want. You'll just be responsible for contacting the winners with a way to download the eBook for free. You could email each winner with the eBook attached (e.g. PDF) or point the winners to a download link or supply them with a coupon for 100% off...

Why give away your book for free? Like any new product, it's important to get your book into as many hands as possible early on. You're probably not a brand-name author at this point, so giving away free copies gets your name out there and helps with word of mouth. I've done three separate giveaways at Goodreads for my book Unconventional, but I was forced to give away paperbacks, which cost money to print and ship to the winners. I believe I only provided six copies total during those three giveaways at Goodreads because of the costs. That means only six winners read my book for free and then posted reviews. At LT, I've seen authors offer two hundred free eBook downloads in exchange for reviews, and the authors didn't have to pay a dime to print or ship those books! (You can also submit physical copies of your book(s) in the giveaways at LT).

Successful Authors Act Like Professionals

2011-04-15T18:36:00.000-04:00

Yesterday I mentioned James Boice regarding authors self-promoting. Today James sent me a couple very kind and professional emails, which reminded me: Successful authors don't just self-promote...They act like professionals, too! Mr. Boice is the epitome of a professional as is Gary Vaynerchuk (remember him?). Check out Boice's official Web site and buy his new book on June 14 or pre-order today! He also has a few signings scheduled. Go see him if you're able!

Successful Authors Self-Promote

2011-04-14T17:21:00.003-04:00

There's this terrible myth still floating around that published authors can just write and cash royalty checks. Wrong! Major publishers now expect authors to self-promote, and self-published authors must self-promote in order to be successful. Today's reclusive writer (J.D. Salinger-like) is usually an unsuccessful writer (saleswise).

Here are two contrasting examples:

I remember reading about debut novelist James Boice in Writer's Digest back in 2008. The article/interview, entitled The Silent Type, posed a question: "Can a writer who just wants to be left alone to write make it in today's extroverted publishing world?" Boice, at 24, was the youngest person to publish fiction in Esquire and his debut novel, MVP, was published by Scribner in May 2007. Very impressive! However, Boice did not embrace the spotlight or self-promotion. In the previously mentioned interview, he said that he didn't want to go on book tours, and when asked if he'd perform some publicity on his own, he replied, "I don't have to do anything. The whole process has been a trial. I just want to write." Since then (after seeing low sales numbers), it appears that Boice has changed his tune a bit. In a post on his Web site, Boice admitted, "Sales started off okay then diminished," referring to MVP. Now he's finally taking advantage of video streaming/sharing, Twitter (became an active user in Feb.), and Facebook (created fan page 2/22/11) ... I guess he kind of answered the interviewers question; new writers can't "make it" in this extroverted publishing world by being anti-social. Boice's new book, The Good And The Ghastly, releases June 14. Let's hope he decides to promote himself this time. I should note that I have nothing against James Boice. He's a talented writer who seems willing to adapt. That's a good thing.

Then you have NY Times bestselling authors like Karen Kingsbury (Zondervan & Simon & Schuster), who fully embraces social media/online publicity and engaging with readers. Karen is active on YouTube, Facebook, Twitter, her Web site, and she is constantly doing book signings and holding special events, etc. Yet...she still finds time to write, releasing more than one book per year.

What do you think? Comment here.

Bookstore Sales Up Nearly 10%

2011-04-13T13:00:00.000-04:00

Despite the Borders bankruptcy/store closures, increasing e-book sales, and breakout self-published stars like Amanda Hocking, bookstore sales rose 9.3% in February, totaling $1.11 billion according to a report by the Census Bureau published this morning. That's right, plenty of readers are still buying print books!

Who Should See Your First Draft

2011-04-07T19:50:00.001-04:00

I'm going to make this somewhat short and sweet: Only you should see the first draft of your manuscript. Please, please, please do not submit your first draft to publishers, agents, and never self-publish it for the public to see! Do your career a huge favor and at least self-edit and revise before you submit your manuscript anywhere. If you plan to self-publish, hire a professional editor before it sees the light of day. I understand that paying a qualified editor is quite expensive, but your book (and career) is worth the investment. I promise you that the majority of the most successful authors in the world do not turn in their first draft. It's simply not a smart career move.

I swear I'm not one of the Quality Police. Really, I'm not. I just wouldn't want anyone claiming that you've produced "bad literature." Don't give the Quality Police any more fuel!

Have you ever read a book that appeared to be a first draft? Comment.

Have you ever submitted or self-published a first draft? What kind of response did you receive? Comment.

The Adventures of the Hypocritical Quality Police

2011-04-04T01:41:00.005-04:00

Here we are in 2011 and there are still traditionally published authors and literary agents squawking about self-publishing, some even claiming--or suggesting--that self-pubbed authors are arrogant because they choose to bypass the traditional publishing "system" and go straight to print. The "pay-to-publish" concept drives those individuals crazy. Why? Mostly because they believe self-pubbed authors (and their books) are actually devaluing literature and threatening the publishing industry by bypassing the system in place. Don't get me wrong, many traditionally published authors (and even agents!) understand that self-publishing is a viable option and it is hard work. Barry Eisler, for instance, recently walked away from a $500,000 deal in order to self-publish. No joke! But the complainers out there, lots of them are self-appointed "quality police," judging self-pubbed work and making insane and unfair generalizations about self-publishing. Ironically...or hypocritically...the Quality Police come off as arrogant (the very thing they accuse self-pubbed authors of being) by basically implying that no one is "really published" unless they've gone the traditional route.

Some authors feel the desire to be validated by a literary agent and/or traditional publishing house, and that's fine. However, many authors in the world don't have that desire. They don't care what agents and traditional publishing houses think. They believe their work is good and publishable, therefore they publish it and allow the readers to do the validating. This does not mean that these authors are arrogant.

The fearful Quality Police keep trying to stigmatize self-publishing. They act like schoolyard bullies by constantly telling the world that indie authors (i.e. self-published authors) aren't cool or talented. That, my friends, is not cool! The Quality Police should really lighten up and trust that the consumers will decide what's good and bad. Bad books exist in both the self-publishing and traditional publishing business models (as do good books). Self-publishing doesn't devalue literature; bad literature does!

So what do you think about all of this? Feel free to let me know...

Your DAILY Routine As An Author

2011-04-01T00:07:00.002-04:00

Yes, I said it: daily routine. As an author you should be doing something every day to promote your book(s). I'm not saying you have to spend eight hours per day promoting your work. Most authors simply don't have time for that. But how about an hour per day? Yes, one hour. Send some emails, tweet away, interact on Facebook, participate on Goodreads and forums--you know, all that good stuff.

What's that you say, you don't even have one hour to spare? It's time to prioritize! There has got to be something you can remove from your schedule to make room for an hour of book promotion. Take a moment and write down your schedule and take a long, hard look at it. See anything there that doesn't need to be?

You and I both know that you'll eventually miss a day (I know I certainly have), but that's okay. Just move on. There's always tomorrow. Tomorrow becomes today--and that just happens to be right now. So what are you going to do (or what have you done) to promote your book(s) today? Seriously, tell me...

P.S. Of course, all of this is in addition to writing daily!

How Should Authors Respond to Negative Reviews?

2011-03-30T00:13:00.001-04:00

If you're an author and you find yourself wanting to respond unprofessionally to a negative review of your book, shut down your computer, walk away, and never look at that negative review again ... Today I came across an instance where an indie author received a 2-star review by a blogger and then decided to go on a tirade in the comments section of the blog (click here and scroll down a bit to see what I mean). Commenters greeted the author with criticism for acting so unprofessionally in a public forum (I should note that some of the commenters weren't professional, either). Eventually, things got really ugly when the author cursed at one of the commenters for stating the truth. This author lost respect and sales (many commenters actually said that they would not buy her book because of her response). Now her book has attracted nearly fifty 1-star reviews at Amazon.com. Some appear to be a direct result of her conduct at the blog. Ouch. What a mess. As an author, you're better off not responding!

On the other hand, you have Gary Vaynerchuk (Vay-ner-chuk), a New York Times bestselling author, social media consultant, and owner of the multi-million dollar company Wine Library. He's taken a totally different approach to negative reviews ... In most cases, he comments by offering the reviewer a refund and asking if there's anything he can do to rectify the situation. This comment thread from Amazon is a great example of how authors should respond to negative reviews...if they decide to respond at all. Gary has gained a ton of respect from his professional approach and rightfully so! If you're going to respond to bad reviews, this is how you should do it.

How do you respond to negative reviews? Join the discussion here.

Where Do You Buy Books?

2011-03-25T16:34:00.001-04:00

So many options nowadays for book lovers... I've seen stats all over the Internet but I'm curious to know your book buying habits. Tell me, where do you buy books? Online? Where online? What format(s)? Brick and mortar stores? Where? Barnes & Noble? Borders? Wal-Mart? I'd love to compare your responses with the figures reported at other places online. Click here to comment.

I'm Going for It

2011-03-24T14:31:00.000-04:00

Did some guest blogging the other day for my Facebook friend Tymothy Longoria. I hope you enjoy...

Today I’d like to share a bit about my journey as a writer, focusing on the moment I realized that I could be a writer … you know, that moment I said to myself, “I’m going for it!” I think I got my first taste back when I was around twelve or thirteen. I sat down at my box of a computer and wrote fifty pages of a book, Cyclopsis, and saved it on a floppy disk, which became the most valuable piece of technology I owned at the time. I guarded that disk with my life. There was a problem, though: The story lacked in almost every department. [... click to continue reading ...]

Breaking News: Self-Published Author Amanda Hocking Surpasses One Million Units Sold

2011-03-23T03:48:00.000-04:00

According to one of Amanda Hocking's recent tweets, she has "officially sold 1,030,758 books (not counting the books sold through Smashwords in the last month or so that haven't reported yet." Congrats, Amanda! Haven't heard of Amanda Hocking? Read this article for a quick summary. Authors should note that the explosion of sales occurred when Amanda started sending her work to bloggers for review.

Good and Bad News for Barnes & Noble

2011-03-22T00:50:00.002-04:00

Some good news: It was just announced that Barnes and Noble was #1 in trade book sales in 2010, owning about 23% of the market, ahead of Amazon.com (15.1%), Borders (13.1%), Wal-Mart (5.8%) and other major outlets. (Interesting that Wal-Mart actually experienced a greater decline than Borders, which filed for bankruptcy recently. What does that mean for Wal-Mart?)

Some bad news: Microsoft is suing B&N for patent infringement, claiming that the Nook and NookColor Android-based e-reader and tablet devices "infringes a number of Microsoft's patents ..."

How much longer do you think Barnes and Noble will stay on top? Who will eventually overtake them? Amazon.com? Click here to comment (you don't need an account).

Touring in May

2011-03-18T10:44:00.001-04:00

I'm going on a worldwide book tour in May. Online only. While in my pajamas. My book and I will be featured in twenty high trafficked book blogs in May. I'll provide the tour schedule as soon as possible. Stay tuned.

If you have a book blog and would like to be included in the May tour, please comment here or e-mail me: jjhebert at gmail dot com.

Customize Your Goodreads Author Profile With HTML

2011-03-16T14:58:00.002-04:00

So you're an author and you've setup a Goodreads account and you're taking part in their author program. Awesome (if you're active on there)! Now it's time to customize your "author profile." Obviously, you'll want to fill in your birthday, gender, Web site, genre, and influences. I'm sure you figured that out ... But there's this thing called HTML and you can use it to customize your "about this author" section in your author profile. I've noticed that many authors just enter their bio in that section. I think that can be effective but adding hyperlinks via HTML is even more effective. Below is a screenshot from my author profile (the greenish colored text = hyperlinks). Click on it to enlarge.

Never used HTML before? That's okay. This site will will show you how to create hyperlinks and much more.

What Do You Think of Book Apps?

2011-03-14T19:12:00.001-04:00

I've been meaning to ask you about book apps.... What do you think of them? Do you own any book applications (apps)? Did you know that quite a few major publishing houses are starting to get involved in book apps? Click here to comment (if you don't have an account, comment anonymously or select "Name/URL").

Don't know anything about book apps? Here's a list of the Top 50 Free Book Apps ... and a list of the Top 50 Paid Book Apps. Keep in mind that I don't endorse all of the apps. Use them at your discretion.

How to Help Japan

2011-03-13T16:57:00.002-04:00

I know that this blog normally covers self-publishing and book marketing, but today I'd like to address another topic...

Most people around the world are now aware that a giant earthquake and resulting tsunami hit Japan the other day ... If you've spent even ten minutes on the Internet lately, I'm sure you've seen the devastating photos of the aftermath. Some sites are reporting that over 10,000 people have lost their lives and a nuclear meltdown may occur (more than 180,000 people have evacuated).

Please keep Japan in your thoughts and prayers...and also consider donating to support disaster relief in Japan. Click here for a list of reputable disaster relief organizations and convenient "Donate here" links.

Would you like to comment on this tragedy or offer more donation methods? Click here.

New Book Marketing Service

2011-03-10T22:49:00.000-05:00

From PRlog.org: http://www.prlog.org/11361329-self-publishing-company-announces-virtual-book-tour-service.html

Self-Publishing Company Announces Virtual Book Tour Service
MindStir Media's new Convenience Book Tour service provides a way for authors to go on tour without leaving their homes.

Mar 09, 2011 – Today, MindStir Media announces a new author service, the Convenience Book Tour. This month-long tour takes place on twenty high trafficked blogs geared toward each author and his/her book. Several of the blogs are even syndicated into USA Today, Chicago Times, and Wall Street Journal for maximum exposure. The touring author will write guest blog posts, take part in author interviews, and/or receive book reviews by bloggers.

The Convenience Book Tour service is available to MindStir and non-MindStir authors. Interested authors should visit http://www.mindstirmedia.com to learn more and place an order.

ABOUT MINDSTIR MEDIA:
MindStir Media, a self-publishing and book marketing company utilizing print-on-demand technology, supplies authors with Mind-Stirring Publishing Solutions to help them successfully self-publish and distribute books. MindStir specializes in paperback, eBook, and downloadable audiobook formats. Authors retain all rights and receive royalties up to 100%. http://www.mindstirmedia.com.

MEDIA CONTACT: Justin J. Hebert
800.767.0531
justin.hebert@mindstirmedia.com

Hire A Professional Photographer to Handle Your Promotional Photos

2011-03-09T16:28:00.000-05:00

A little tip for self-pubbed authors: Use a professional photographer to handle your promotional photos. It's so important to have high quality photographs for your press kit, Web site(s), and book (most importantly). Remember, as an author you are a brand. Don't allow your brand to appear amateurish.

Promote Your eBook For Free

2011-03-08T14:56:00.000-05:00

Admittedly, I spend most of my book marketing time on Goodreads, Facebook, and Twitter, but there are a couple communities in which I've recently become more active in order to promote the eBook versions of my inspirational novel Unconventional: Kindle Boards and Nook Boards. Both forums allow authors to promote their work for free. Just make sure to follow the forum rules, so you don't get banned. Good luck!

Promote Your Book with A Book Blog Tour

2011-03-07T20:28:00.000-05:00

Lots of authors nowadays are skipping the old-fashioned, costly "tour" (i.e. visiting bookstores nationwide) and going with a book blog tour instead ... Many book bloggers (with lots of subscribers) will review your book in exchange for a free copy of your work. So this method makes a ton of sense for authors on a budget. This way, you can go on a national (or worldwide) book tour without actually traveling across the nation. Think of the money you'll save!

Here's a book blog list for your convenience: http://fyreflybooks.wordpress.com/about/book-blogs-search/. When contacting blog owners, always be kind and courteous--even if they are unable to review your book. Also follow submission guidelines if they are published online.

Good luck!

Get A Free Copy of My Book UNCONVENTIONAL In Exchange for A Review

2011-03-04T22:31:00.002-05:00

Quite a few readers have voiced their disappointment in my latest Goodreads giveaway because I'm only giving away 2 copies of the paperback and you MUST be a Goodreads member in order to enter. So...I've decided to give away an UNLIMITED number of copies of Unconventional during March, and you don't have to be a member of Goodreads! Here's how it works:

Enter by leaving a comment (click here). You MUST Include: Your email address, name, and the place you promise to post a review, e.g. Amazon.com, BarnesandNoble.com, Goodreads.com, Smashwords.com, your blog/website. By commenting, you agree to post a review at one (or all) of the aforementioned sites.
I will personally email each participant a discount code (100% off) for the free eBook. Then you'll simply download your copy here: http://www.smashwords.com/books/view/34193 and use the provided code in your cart. You don't need an eReader to enjoy the free eBook. You can read Unconventional on your computer as HTML or a PDF. If you do have an eReader, you shouldn't have a problem reading your free eBook.
By entering this giveaway, you also agree to tell your friends/family about this offer. If you use social media, post the link for your friends to see. If you don't use social media, email the link to your loved ones. Here's the link to spread: http://jjhebert.blogspot.com/2011/03/get-free-copy-of-my-book-unconventional.html

This offer is valid through March 31, 2011. Any comments posted after March 31 will not be eligible. Thank you!

Giving Away Free Copies of Unconventional at Goodreads.com

2011-03-03T14:26:00.000-05:00

Another quick post to let you know that I'm working with Goodreads.com to offer free copies of my novel Unconventional. I've done a couple of these giveaways in the past, and they were both hugely successful. Since winter is finally coming to an end, I thought I'd give away a couple copies to read under the sun. To enter, click ENTER TO WIN on the GOODREADS BOOK GIVEAWAY widget/ad in the right sidebar or click here (I think it might still be "pending approval" from Goodreads, so check back if needed). Good luck!

Recruiting Fans

2011-03-02T14:23:00.002-05:00

Busy day here at the office, as usual (I'm not complaining), but wanted to quickly post this tip: Recruit fans from pre-existing fan bases of comparable authors/books. In other words, locate a book/author within your genre--particularly one on the same or similar topic--and target those fans. For example, you've written a horror novel, so target Stephen King fans. Receiving an endorsement from him would help, but that would be extremely tough to obtain ... so here's another idea: Use Facebook ads to target all users with Stephen King and/or horror books as interest(s). Other ideas: Join Stephen King online communities and recruit there while remaining respectful to all members.

What do you think? Comment here.

Random House Adopts the E-book "Agency Model"

2011-03-01T12:16:00.001-05:00

Today, according to this Publishers Weekly article, Random House switched to the "Agency Model" for e-book sales. So what does this mean for consumers? Higher e-book prices, usually somewhere around $9.99. Consumers in general are not happy with this price point, especially while there are plenty of quality "bargain e-books" available from indie authors, some $2.99 or lower. The amazing Amanda Hocking, USA Today bestselling indie author of the Trylle Trilogy, for example, sets her own e-book prices (as other indie authors do) anywhere from $0.99 to $2.99. To date, she's sold around 900,000 copies of nine different e-books. Obviously, consumers have embraced her model. The low prices support lots of e-book sales, and readers appreciate receiving a quality read for under five bucks.

Tell me, do you think Random House made the right move here? Click here to weigh in with your comments.

Inspirational Fiction for 99 Cents on Kindle

2011-02-28T18:29:00.004-05:00

To celebrate the end of winter (yes, it's ending!!!), I'm offering the Kindle edition of UNCONVENTIONAL for only $0.99. Here's the link: http://www.amazon.com/Unconventional-ebook/dp/B002QHVW1G. Could you please spread this deal? Thanks so much!

Legendary Writer John Irving Shares Some Wisdom

2011-02-27T16:28:00.001-05:00

Came across this video featuring the great John Irving and just had to share. Do you know the ending of each of your novels before you write them? Do you consider yourself an artist or a craftsman? I love John's mindset. What do you think? Here's the link to the video on YouTube if you can't view the video on my blog for some reason: http://www.youtube.com/watch?v=R1TbTCDHKRY&feature=related. Feel free to comment here.

Facebook Users Prefer Print Books Over E-books

2011-02-24T16:50:00.001-05:00

I ran a poll yesterday at my Facebook profile page and asked my digital-embracing friends (they're using a social network, so obviously they've embraced "digital") what they prefer--e-books or print books. I wondered if the e-book format would actually triumpth over print in this poll due to the fact that the participants were "digital savvy." I think there's a belief out there that readers who choose print books over e-books aren't digitally advanced. I don't think that's true, and maybe this poll kind of proves that ... Here are the poll results:

Print Books: 85%
E-books: 12.5%
Enjoy both, can't choose between one or the other: 2.5%

I found it interesting that a few of the comments were from friends who actually own an e-reading device but still prefer print books. Many of the participants are in love with the smell and feel of print books and therefore will not switch to digital (or bother with e-books at all). So what's my conclusion? It appears that e-book sales (or popularity) might have increased from last year's 9%, but e-readers like the Kindle and Nook will need to do a better job mimicking print books if they ultimately want to conquer print books. Even some of the most digital savvy readers aren't about to abandon the "old fashioned" physical book for another piece of technology!

What do you think? Will you run a poll of your own and let me know the results? Click here to comment.

Self-Publishing Debate

2011-02-23T15:34:00.003-05:00

Publishers Weekly published an article on their Web site today quoting author Jason Pinter: “What annoys me is that the same names are always used: Godin, Konrath, Hocking, The Shack,” he said. “There’s a sense of people latching on to a couple of individuals who’ve found success and then those people get a lot of publicity. Then it’s, ‘They can do it; I can!’ There is a bit of a fallacy there; it’s not always the case.” I'd like to respond to that statement by saying that traditional publishing isn't all that differrent. Aren't the same names always used in traditional publishing as well? How often do we hear about the mid-level and first-time authors? Not very often, folks! And don't most aspiring authors see bestselling, traditionally published authors and think, They can do it; I can, too ...?

The article goes on to say that "marketing is key in a crowded marketplace". While solid marketing is certainly important, Publishers Weekly failed to mention anything about editing and book packaging, two of the most important aspects of self-publishing (and traditional publishing). You could self-publish a poorly edited/packaged book, devise a genius marketing plan, and all that would do is help your book to fail at a faster rate. You have to perfect your product and then focus on the marketing plan. A solid marketing plan coupled with a good product will succeed in self-publishing or traditional publishing. And let's face it, nowadays, traditional publishers look to most of their authors to do most of the marketing anyway!

PS: There are thousands of successful self-published authors. Maybe they haven't sold 50K or 500K units, but they're still making a profit!

Join the debate by commenting here.

E-Book Sales = 9% of Trade Book Sales in 2010

2011-02-20T00:00:00.000-05:00

This is old news but worth repeating for some ... In 2010, according to the Association of American Publishers (AAP), e-book sales represented around 9% of trade book sales. While the e-book format is incredibly important in today's publishing world, keep in mind that print format is still very much alive, especially adult paperbacks which rose 4.1% in 2010. Also, downloaded audiobook sales increased by almost 5%. Just another reason why you should publish your book in as many formats as possible!

Do you have a book you'd like to publish in multiple formats? I encourage you to visit www.mindstirmedia.com, home to the self-publishing company I own. MindStir can help you publish your book as a paperback, e-book, and downloadable audiobook.

Internet Explorer

2011-02-19T23:37:00.001-05:00

I've noticed some issues while viewing my blog with old versions of Internet Explorer. I suggest that you upgrade to the faster, safer Internet Explorer 8. Click here to upgrade to IE8. Mozilla Firefox and Google Chrome are also compatible with my blog. Download Firefox here and Chrome here.

Promote Your Book with Goodreads.com

2011-02-19T12:11:00.001-05:00

If you haven't heard of Goodreads.com, it's official -- you live under a rock. Goodreads is the largest social network for book lovers. With over 4 million subscribers, plus 50 million pageviews and 5 million unique visitors per month, Goodreads is THE place to promote your book ... I constantly recommend their Author Program, a completely free feature offered to self-published and traditionally published authors. Learn about the program here. The program is even valid for those who decide to publish via e-book format only. Of course, I don't recommend publishing in only one format, as I explained in a previous post, but it's nice to know that Goodreads is interested in helping all types of authors, including you.

NY Times E-book Bestsellers List - What Do You Think About It?

2011-02-18T12:24:00.000-05:00

Not sure if you noticed, but last Sunday the New York Times finally launched their e-book bestsellers list in the newspaper's print edition. The list is split into these categories: "e-book fiction" and" e-book non-fiction" as well as "combined print & e-book fiction" and "combined print & e-book non-fiction." Amazon.com has decided to display the NY Times e-book bestsellers list themselves right here.

So what do you think about this new list?

Borders Declares Bankruptcy

2011-02-16T14:32:00.000-05:00

Today, Borders filed for bankruptcy protection and announced its plan to close about 200 of its 650 stores, countless sources reported ... I personally don't find this surprising. I've heard whispers about the company's financial issues for quite some time now, and I've never been impressed with their behind the times business model. They waited too long to launch and aggressively focus on their online bookstore and the Kobo, their eReader (which is pretty neat), arrived on the scene far too late as well. Amazon.com and Barnes & Noble, Borders' largest competitors, obviously have strong online bookstores and two of the hottest eReaders in the business--the Kindle and Nook. If only Borders had acted sooner. If only.

It saddens me that thousands of hardworking Borders employees will soon be unemployed due to this move. This just goes to show what happens to book-selling businesses that choose to be passive regarding online/digital sales ...

Now ... what does this bankruptcy mean for self-publishing? Honestly, most self-published authors won't see much of a change. The majority of self-published books are sold online (print, eBook, and audiobook formats), and Borders.com will remain in operation. Amazon.com is still incredibly strong and B&N will benefit from this Borders bankruptcy, so they're not going anywhere ... And who knows--B&N might even buy Borders if they become profitable after closing those 200 stores. Regardless, the publishing industry continues to change, and the only businesses that will stay in the game are the ones that keep a finger on the pulse of technology.

Facebook Fan Page Upgrade

2011-02-15T09:16:00.000-05:00

Last Thursday, Facebook unveiled a major upgrade to fan pages. Users were -- and still are -- able to view their fan page(s) in preview mode, to understand the changes, before officially upgrading. Of course, sometime around March 11, Facebook will upgrade all pages automatically. I was initially a bit concerned about this upgrade as I control several fan pages, and let's face it, Facebook hasn't always been the most "user-friendly" social network. But I gave the upgrade a test run in preview mode and was pleasantly surprised. Here are some reasons I recommend upgrading your fan page(s) now:

New, neater design: The left sidebar is now packed with relevant info such as all tabs (e.g. Wall, Info, Photos, etc.), a cleaner space showing the total number of "likes," and a more prominent area to display favorite pages ... Feature photos sit at the top of the page. In other words, there's space for five photos at the top of each fan page, just like the new profiles. This is extremely valuable space and should be used to showcase recent business photos. You can even create a panorama with the five available spaces ... In case you haven't noticed, pages closely resemble the recent profile upgrade.
Notifications, yes, NOTIFICATIONS!: Admins can now receive notifications when fans comment or post. This is a major improvement!
Like and comment on other pages as your page

A couple cons to be aware of:

No new Static FBML: Facebook has decided to do away with Static FBML. This is very disappointing for admins that like to create custom tabs (and have mastered Static FBML) for landing pages. FBML tabs that were created before the upgrade shouldn't be affected, but you won't be able to build a landing page with Static FBML going forward. Do not fear, though. There are other options: Check out http://www.pagelever.com.
The editable text area beneath the default photo is no longer available. I was kind of bummed to see this disappear because I once used that area to offer extra links to fans. Now fans have to click on the info tab in order to see my websites.

Here's a screenshot of the fan page upgrade (click to enlarge):

http://www.facebook.com/mindstirmedia

From Guest Blogger Paula Wiseman: If Writing is Not Just a Hobby - Write the Next Book

2011-02-11T00:44:00.000-05:00

My guest blogger for today is Paula Wiseman, author of Contingency: Book One: Covenant of Trust Series, published by MindStir Media back in December. Contingency (Kindle and paperback) recently spent time on the Christian Fiction best-seller lists and was also the #1 book in Hot New Releases in Christian Fiction. Contingency is her debut novel ... And, now, without further ado (drumroll, please)--here's Paula:

Wrote a book - check!
Working on finding a publisher - check!
What else is there for the aspiring author to do? Plenty.

Few things are as satisfying as finishing off a manuscript. On the other hand, pursuit of publication is long and difficult. Restarting the creative process on the next book gives a sense of progress and accomplishment in that 'in-between' time.

We writer types need that sense of creativity.

Let's face it, when you finished your book, you achieved a tremendous goal, pouring a lot of work into a creative endeavor. You gave yourself a wonderful present, allowing your gifts and talents to be expressed in such a tangible way. And it felt good, didn't it? The truth is, that creative process is almost addictive.

Feed that. Get back to work on the next project. Start making outlines, drawing diagrams, filling out characters, or following whatever system or non-system you use. Study the craft of writing and incorporate that new knowledge into the next story.
Is there a sequel in there in the first book? Or a side story? Ask 'what-if?'.

Personally, every time my book got rejected, I wrote a draft of a new story. Let's just say I have several to work with.

You won't have as much time to write new stuff once your book releases.

It's a good problem to have, but it can still be a problem. If you have a head start, you can keep your readers engaged long after they turn that last page with the promise of the next novel, and not wear yourself out trying to deliver it.

So after that last sentence, ask yourself... was it just for fun? Or was it the first step in a serious, perhaps lifelong, pursuit? If it was serious, take a deep, satisfying breath. Pat yourself on the back. Go for ice cream. Then get back at it.

Self-Publishing - Book Formats: Print, eBook, or Audiobook?

2011-02-10T00:51:00.000-05:00

I've been receiving lots of emails lately from folks asking about the different book formats ... There seems to be confusion about whether it's important to release a book in multiple formats. For instance, some writers are convinced that they should go straight to eBook and forget about a print version altogether. Others don't bother with eBook and want to release their book in print only. I think -- in both cases -- this is a big mistake. When you start comparing print vs. eBook, you're going to lose sight of someone very important: the reader. Readers want options. Releasing eBook-only excludes readers that do not have an e-reading device and/or do not enjoy reading digital text. Releasing print-only excludes those who prefer reading digital text or refuse to pay the price of other formats. And then there's the audiobook--a hugely forgotten format in self-publishing. Many book lovers prefer audiobooks over all formats. iPods and other mp3 players are great for listening during long trips by plane, train, car (for some, these trips represent the only free time they have available for literary entertainment)... Many readers suffer from motion sickness and simply cannot read while moving, but they'd still love to be entertained by a good book. Hello, audiobook!

So what does all of this mean? Release your book in as many formats as possible in order to reach the widest audience possible!

Look at the movie industry. Most new movies are released in at least three formats: DVD, Blu-ray, and Digital Copy. You see, some movie lovers don't have a Blu-ray player, so DVD is an ideal option. Others have a Blu-ray player, so obviously they're going to opt for the Blu-ray Disc instead of DVD. Digital Copy is a format that is usually included in some sort of COMBO PACK, in which you receive all three formats in one pack...for one price. Viewers enjoy Digital Copy on the iPod Touch, iPad, and other devices ... My point: I'd like see more self-published authors (and traditionally published authors, too) offer combo packs: Print, eBook, and audiobook for one price. I've tested a paperback & eBook version of the combo pack at my website: http://www.jjhebert.net. It's been a huge success. I highly recommend it!

More Snow?

2011-02-01T15:49:00.000-05:00

Okay, this post has nothing to do with publishing. You'll see that once in a while. I'm going to play Mr. Weather Man for a moment... Today, up here in NH, we're supposed to receive around 6 inches of snow, with accumulations tomorrow reaching up to 14 inches.

Now I'm going to play Mr. Weary New Englander for a moment... Will the snow ever stop? I feel like it's been snowing every other day. The snowbanks are taller than me--and I'm 6'3". I can't believe I'm saying this, but we're running out of space to put the snow.

How is it where you live? Are you going to have to buy a snowmobile too?

(I should have something useful to say next post.)

Uncompetitive Retail Prices Set by Self-Publishing Companies

2011-01-27T02:57:00.001-05:00

Last post, I mentioned a few issues with some prominent self-publishing companies ... Another huge issue (there are more) is uncompetitive retail prices, an example being a 200-page paperback priced at $20. Many leading self-publishing companies force authors to sell their work at high retail prices. Beware of self-publishing companies practicing this method. Why would readers want to buy a 200-page paperback by an unknown author for $20 when they could buy a 200-page paperback by a well-known author for $14.99?

MindStir Media gives authors the option to set their own retail prices. This method supports book sales. It's true that a couple of MindStir's publishing packages do not include that option, but MindStir will never force an author to sell his/her work at an uncompetitive retail price. The last thing my company wants to do is hurt your sales potential ...

Here's an extreme case of uncompetitive pricing set by a large self-publishing company--a 500-page paperback priced (as of today) at $71.40. I really hope that's just a temporary glitch on the Web site and not the actual retail price for the book.

Fund Your Self-Publishing Project

2011-01-24T00:01:00.030-05:00

Have you ever heard of Kickstarter? According to its Web site, Kickstarter is the "largest funding platform for creative projects in the world." Simply start your project on their site and share it with the community. Anyone (with a major credit card), anywhere can pledge to any project on Kickstarter. Starting a project costs you nothing! Check out the 100 most funded projects in Kickstarter history. Why not give it a try? You've got nothing to lose.

Here are the guidelines: http://www.kickstarter.com/help/guidelines. Good luck!

MindStir Media - Self-Publish for $199

2011-01-23T21:32:00.000-05:00

I know we're living in one of the worst economies in U.S. history (money is tight for just about everyone), and that's the main reason I decided to launch the $199 publishing option via MindStir Media. Writers with very little income should be able to publish too! Did you happen to see the announcement on Yahoo! News? Here it is. The full $199 is required upfront in order to have your book published, but think of it this way: You'd only need to set aside about $17 per month ... Now that's mind-stirring.

(Keep in mind that the $199 publishing option doesn't include design, editing, e-book, audio book (etc.) services, so make sure you spend lots of time creating the most eye-catching cover you can (packaging, remember?) and revise, revise, revise and get an English professor or journalist or literary friend to edit your entire manuscript (avoid the second biggest self-publishing mistake, remember?))

Free Publishing Consultation

2011-01-20T01:54:00.000-05:00

People constantly ask me for self-publishing advice. For the most part, I give it freely. Some people don't know that I own a self-publishing company, MindStir Media, which now offers a FREE publishing consultation. All you have to do is fill out a form. During the consultation--up to 1 hour--you can ask as many self-publishing questions as you'd like. With this free service, you're going to receive valuable self-publishing tips and guidance. Trust me, it's worth your time.

In the meantime, feel free to ask some self-publishing questions in the comments below. I'll do my best to answer every question. Hope you're having a great year!

Yours in success,

J. J. Hebert
Author and president of MindStir Media

Happy (Belated) New Year

2011-01-20T00:48:00.000-05:00

Happy New Year ...

And all my previous posts have suddenly disappeared. I guess this means I need to start over and fill this blog with some solid content. Later ...

See those cool icons and button-thingies in the right sidebar? Okay, cool. I hope you'll give them some attention. They get lonely over there. Especially the ones that say "Receive the blog via e-mail" and "Follow". Why should you take action? Because this is the year--the big 2011--that I'm going to blog like crazy. I'll blog about self-publishing, writing, my work, book marketing, social media, and pretty much anything I find interesting. I might even add some videos and pictures to the blog. If you're lucky. Ha.

So won't you join me? I'd love to build a friendship with you on here. If you've already shown love to the follow/receive via e-mail buttons/links, I hope you'll stick around and also share the blog with your friends. You're awesome! Thanks for visiting my little platform of self-importance.

J. J. Hebert
Author and president of MindStir Media
http://www.jjhebert.net/ | http://www.mindstirmedia.com/